Hooley!

The Academic Video 1

The Academic - Bear Claws (Live Looper Version)

The Academic Video 1
John Manners

mp@partizanmgmt.com @ The Hooley! Team
January 10, 2020

The Academic - Bear Claws (Live Looper Version)

Date: Oct 2017
Duration: 6:19
View Count: 2648388

We created a first-of-its-kind Facebook Live performance of our latest single, “Bear Claws,” using the audio/video time lag to create a mesmerizing visual loop sampler.

Here’s how: We rearranged each instrument on “Bear Claws” to fit Facebook Live’s delay, with each loop getting more complex, adding instruments, rhythms, and melodies. Additionally, by projecting the video live from a soundstage we created an infinite tunnel consisting of all the previously recorded loops.

Pre-Order our debut album: https://ffm.to/TheAcademicTFTB
Watch the official video: https://youtu.be/hXoBj5HZ1hU
Tour dates: http://bandsintown.com/theacademic

Check out the original live performance on our Facebook page: